Outback Truckers - Steve Grahame
Life on the road, massive trucks, and remote outback routes. Outback Truckers, a hit TV show on its original network, had its social media channels managed by me, where I drove reach, watch time, and engagement through analytics-led optimization.
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My Work On Outback Truckers
Managed Outback Truckers social media channels (YouTube & Facebook) from its original network, 7mate
Optimized SEO, metadata, and community safety across platforms
Used analytics-led programming to improve reach, retention, and watch time
Supported brand integrations and merchandise campaigns
Grew a loyal subscriber base of 800K+ across Facebook and YouTube with millions of total views
Social Links
Selected Works
Thumbnails and copy created by myself
