Outback Truckers - Steve Grahame
Life on the road, massive trucks, and remote outback routes. Outback Truckers, a hit TV show on its original network, had its social media channels managed by me, where I drove reach, watch time, and engagement through analytics-led optimization.
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My Work On Outback Truckers
Managed Outback Truckers social media channels (YouTube & Facebook) from its original network, 7mate
Optimized SEO, metadata, and community safety across platforms
Used analytics-led programming to improve reach, retention, and watch time
Supported brand integrations and merchandise campaigns
Grew a loyal subscriber base of 800K+ across Facebook and YouTube with millions of total views
Social Links
Selected Works
Thumbnails and copy created by myself
Steve Grahame's Longest Road Trains
Outback Truckers Most Dangerous Livestock Hauls
Outback Truckers vs Australia’s Wildest Weather
