Hello,
I’m a Toronto-based digital media and production professional working across online, film, and television. I specialise in growing audiences, launching content, and helping creative projects reach their full potential.
Portfolio Highlights
Outback Boys
Original Australian web series. I led channel and social media management, overseeing content publishing, audience engagement, platform optimisation, and performance strategy, while the project was owned and operated by Totem Global.
The Takeaway Pub
Filmed during post-lockdown Victoria, I spoke with a pub owner and his employees who were forced to find an innovative way to survive Australia’s strictest COVID lockdowns, bringing the Aussie pub experience into their community’s homes.
Filmed and Edited by Myself with camera, Sound and lighting assistance from Campbell Jackson
Switched On
Lead Producer of Switched On for Swinburne’s The Standard, managing full audio production from concept and research through recording, editing, mixing, and delivery. The podcast features interviews with peers and industry professionals.
Recent Social Media Work
Digital Impact
Managed and grew multiple YouTube and Facebook channels, building a combined audience of 5.3M+ followers and subscribers.
Directed content strategy, optimizing videos and social posts to maximize reach, engagement, and audience retention across platforms.
Leveraged analytics and performance metrics to inform decisions, track KPIs, and translate data into actionable growth strategies.
Oversaw high-performing channels with millions of views and significant watch time, including Outback Boys (50M+ views) and Outback Truckers (~38M+ views).
Developed reporting systems and dashboards to monitor trends, competitor performance, and audience behavior for strategic planning.
Collaborated with production, marketing, and editorial teams to deliver consistent brand messaging and high-quality content.
Implemented initiatives that increased community engagement, expanded audience reach, and maintained strong subscriber loyalty across multiple channels.