Northern Territory, Australia - Photo by Totem Global
Red dirt, rough builds, and outback survival. Outback Boys is an Australian bushcraft adventure series I managed at Totem, driving strategy, optimization, and audience growth.
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My Work On Outback Boys
Worked on the reboot of the Series Black As which rebranded to Outback Boys from April 2025 - July 2025
Helped grow channel to 300K + subscribers with videos averaging
300K – 1M views
Led optimisation, copywriting and compliance for rebooted Totem
Global series
Collaborated with Luke Nichols / Outdoor Boys for cross-platform
growth
Managed merchandise collaborations Including Budgie Smugglers and Fourthwall
Managed all incoming brand deal requests including a brand deal involving Revolut
